Why Mobile Commerce Is No Longer Optional

The way people shop has changed. Today, most customers discover, research and buy products on their phones — often on the sofa, on a commute, or in a queue. If your store is hard to use on a small screen, you lose those sales before they begin.

The shift to mobile shopping

Mobile now accounts for more than half of all e-commerce traffic in many markets, and that share keeps growing. A "desktop-first" store that merely shrinks to fit a phone feels clunky — and shoppers won't fight a bad experience to give you their money.

What a great mobile store needs

• Fast loading on mobile networks — heavy pages lose impatient shoppers.
• Big, tappable buttons and forms that are easy to use with a thumb.
• Simple navigation and search so products are easy to find.
• A streamlined checkout with mobile wallets for one-tap payment.

If buying from you on a phone isn't effortless, a competitor whose store is effortless will win the sale.

Design mobile-first

The best approach is to design for the phone first and scale up to larger screens — not the other way around. That's exactly how we build stores at MoreSales, so your shop feels natural on every device.

Ready to grow your business online? Talk to the MoreSales team and let's build an e-commerce store that sells.