E-Commerce SEO: Getting Your Products Found on Google

You can build the best online store in the world, but if customers can't find it on Google, it won't sell. Search engine optimisation (SEO) helps the right shoppers discover your products at the exact moment they're ready to buy — and it's some of the most cost-effective marketing there is.

Start with keyword research

Find the words your customers actually type when they're looking to buy. Focus on specific, purchase-ready phrases (like "leather laptop bag for men") rather than broad terms — they attract fewer visitors, but far more of them are ready to purchase.

Optimise your product pages

• Write unique titles and descriptions for every product — never copy the manufacturer's text.
• Use descriptive image names and alt text so your products show up in image search.
• Add reviews and structured data so Google can show ratings and prices in results.

Get the technical basics right

Search engines reward stores that are fast, mobile-friendly and easy to crawl, with clean URLs and a logical category structure. These are the same things that make a store pleasant for customers — good SEO and good UX go hand in hand.

SEO is a long game, but it compounds: the traffic you earn keeps arriving month after month, without paying for every click.

Need help?

SEO for a growing store takes ongoing work — and it's one of the services we offer at MoreSales, alongside building the store itself.

Ready to grow your business online? Talk to the MoreSales team and let's build an e-commerce store that sells.